Dominic Ladden-Powell

Built scalable, high-performance web applications using Test Driven modern frameworks including Next.js, TypeScript and React. Designed and implemented GraphQL endpoints to enable seamless data communication between frontend and backend services. Integrated headless CMS platform within existing and new processes, ensuring compatibility with both frontend and backend systems. Developed custom middleware to optimize content delivery pipelines.

Maintained responsibility for search and Core Web Vitals optimised and accessible, server-rendered pages. Responsible for refactoring large portions of existing web app into server-side rendering, package-based component library for improved data consumption and load speed. Worked closely with product, design and UX teams, and across marketing functions to deliver end-to-end solutions that aligned with business goals. Led technical search strategy while implementing backend solutions for indexing and caching to enhance search performance.

Managed digital marketing channels for Local Heroes including content strategy and production, SEO, website management, and front-end development. Through targeted, optimised growth strategies I grew organic revenue from negligibility to £200k+ p/m with consistent month-on-month growth. I managed annual budgets, agency and stakeholder relationships, and work across product, engineering and data departments.

Launched independent digital consultancy specialising in organic growth and content strategy. Led and won pitches for B2B tech magazine, craft brewery and start-up beauty accounts. Managed team of contractors to develop customer-first organic led strategies focusing on traffic growth and conversion optimisation.

Leading the redesign, strategy, migration, development and implementation of content hub in 5 EMEA markets. Oversight of local content managers/strategists, content and asset creation, and liaising with international stakeholders. As well as achieving record increases in session time, pages per visit and lead generation, I led the launches for several campaigns across multiple regions and 7 languages.